Guide to Planning and Writing Content for Your Recruitment Website
Alex Faiers
Nov 4, 2024
3 min read
Guide to Planning and Writing Content for Your Recruitment Website
Content is the backbone of your recruitment website. Well-planned, high-quality content ensures your site is engaging, informative, and drives action. This guide will help you plan and write compelling content for your website that resonates with candidates and clients alike.
Why Content Planning is Important
Engages Visitors: Clear and relevant content captures attention and keeps users on your site.
Drives Conversions: Persuasive copy encourages visitors to apply for jobs or contact you for recruitment services.
Boosts SEO: Quality content helps your site rank higher in search engine results.
Step 1: Understand Your Audience
To write effective content, you need to know who you’re writing for.
Candidates: They want to know about job opportunities, application processes, and your expertise in placing professionals like them.
Clients (Employers): They’re looking for a trusted recruitment partner who understands their industry and can deliver results.
Tip: Address both audiences separately on different pages to ensure clarity and relevance.
Step 2: Define Your Brand Voice and Tone
Your tone should reflect your agency’s personality and values.
Professional yet approachable: For corporate clients and job seekers alike.
Supportive and solution-focused: Show that you’re here to help solve recruitment challenges.
Consistent: Use the same tone across all pages for a cohesive brand image.
Step 3: Plan Content for Each Page
Below is a breakdown of the key pages on your site and what to include on each:
Home Page
This is your first impression, so make it count!
Headline: A clear, bold statement about what makes your agency unique.
Example: “Matching Top Talent with Leading Companies Across [Industry/Location].”
Subheadline: A short description of your services.
Example: “Specialising in permanent and temporary recruitment solutions for [industries].”
Key Sections:
Brief overview of your services (for candidates and clients).
Call-to-actions (CTAs): e.g., “Browse Jobs” or “Hire Talent.”
Visuals: Include a high-quality hero image or video.
Jobs Page
This is your most visited page for candidates.
Search Functionality: Explain how to search for jobs using filters (location, industry, job type).
Job Listings: Ensure job descriptions are concise and engaging. Include:
Job title, location, and type.
Responsibilities, requirements, and benefits.
Clear instructions on how to apply.
About Page
Show visitors who you are and why they should trust you.
Your Story: Brief history of your agency and what sets you apart.
Values: Highlight your commitment to candidates and clients.
Team Profiles: Include friendly, professional bios for key team members.
Achievements: Showcase awards, milestones, or notable clients (with permission).
Clients Page
Convince employers that you’re the right recruitment partner.
Services Overview: List your recruitment services, such as temp staffing, permanent placements, or executive search.
Industries: Highlight the sectors you specialise in.
Success Stories: Share case studies or testimonials to build trust.
CTA: Encourage them to contact you for a consultation or more details.
Contact Page
Make it easy for visitors to get in touch.
Contact Form: Include fields for name, email, phone, and message.
Contact Information: Display your phone number, email, and office address.
Social Media Links: Encourage visitors to follow you for updates.
Upload a CV Page
Streamline the CV submission process for candidates.
Form: Include fields for name, email, phone, and CV upload.
Privacy Statement: Reassure users that their information will be handled securely and in line with GDPR.
Step 4: Writing Tips for Effective Content
Be Clear and Concise: Avoid jargon and long paragraphs. Use short, punchy sentences to hold attention.
Focus on Benefits: Highlight what visitors will gain by working with you or applying for jobs through your site.
Example: “We match candidates with roles that offer career growth and competitive salaries.”
Use CTAs: Every page should guide users toward an action (e.g., “Apply Now,” “Get in Touch,” or “Upload Your CV.”).
Incorporate Keywords: Use industry-related keywords naturally to improve your site’s SEO.
Example: “Recruitment agency in [location], specialist in [industry].”
Proofread: Check for spelling, grammar, and clarity. Mistakes can harm your credibility.
Step 5: Optimise Your Content for SEO
Headings: Use clear headings (H1, H2, etc.) to structure content.
Meta Descriptions: Write concise summaries for each page to improve search visibility.
Internal Links: Link to other relevant pages, like “Learn more about our services on the Clients page.”
Alt Text for Images: Describe images for accessibility and SEO.
Step 6: What If You Need Help?
If writing isn’t your strength or you’re short on time, we can assist! As part of our customisation service, we can:
Work with you to plan and write your content.
Source professional writers if needed.
Ensure your content is SEO-optimised and aligned with your brand.
Key Takeaways
Plan content for each page with your audience in mind.
Focus on clarity, benefits, and strong CTAs.
Optimise for SEO to attract more candidates and clients.
Proofread and refine to ensure professionalism.
With thoughtful, engaging content, your recruitment website will stand out, attract the right audience, and drive results. Let us know if you need guidance or custom content support!
