Guide to Planning Your Recruitment Website Structure with Recsites
Alex Faiers
29 Nov 2024
2 min read
Guide to Planning Your Recruitment Website Structure with Recsites
Congratulations on signing up for your Recsites website! A well-structured website is essential for attracting candidates, engaging clients, and driving conversions. Before you dive into editing your website in the CMS, take a moment to plan your structure carefully. This guide will help you make key decisions to create a professional, user-friendly site.
Why Website Structure Matters
Improves User Experience: A clear, logical layout makes it easy for visitors to find what they need.
Enhances SEO: Search engines favour well-structured sites, helping you rank higher for relevant keywords.
Drives Conversions: A streamlined structure guides candidates and clients toward taking action, like applying for jobs or contacting you.
Default Pages on Your Recsites Template
Every Recsites website comes with the following foundational pages:
Home: The first impression of your agency – showcase your value and build trust.
Jobs: Where candidates search and apply for jobs.
About: Tell your story and highlight your team, values, and expertise.
Clients: A dedicated space to showcase services for employers.
Contact: Make it easy for visitors to reach you.
Upload a CV: Simplify the process for candidates to share their details.
Blog: A way to publish regular relevant content to build your audience and attract traffic.
How to Plan Your Website Structure
Step 1: Define Your Audience
Who are your visitors?
Candidates: Job seekers looking for opportunities.
Clients: Employers looking for recruitment services.
Tailor your content to address both audiences’ needs clearly.
Step 2: Identify Key Goals
What do you want visitors to do?
Candidates: Search and apply for jobs, upload a CV.
Clients: Learn about your services, contact you, or request a callback.
Your structure should guide users toward these actions seamlessly.
Step 3: Plan Your Content for Each Page
Use the default pages as a starting point and think about what each should include:
Home:
Headline that clearly communicates your value proposition.
Links to Jobs, About, Clients, and Contact pages.
Call-to-action (CTA): e.g., "Browse Jobs" or "Work With Us."
Jobs:
Search functionality for candidates.
Filters (e.g., location, job type, industry).
Highlight key job categories or featured roles.
About:
Who you are, what you do, and why you’re different.
Profiles of key team members.
A mission statement or agency values.
Clients:
Services offered (e.g., temp staffing, executive search).
Case studies or testimonials.
Benefits of working with your agency.
Clear CTA: "Contact Us" or "Request a Callback."
Contact:
Form for general enquiries.
Key contact details (phone, email, address).
Links to social media accounts.
Upload a CV:
Simple, intuitive form.
Option to attach a file or fill out details directly.
Step 4: Decide on Additional Pages
If your agency has unique services or content, consider adding custom pages, such as:
Blog/Resources: Share recruitment tips, industry news, or career advice.
Sectors/Industries We Cover: Highlight the industries you specialise in.
Testimonials: Showcase client and candidate success stories.
Best Practices for Structuring Your Website
Keep Navigation Simple:
Use clear, concise menu labels. Stick to 5–7 main menu items to avoid overwhelming users.
Prioritise Mobile-Friendly Design:
Many candidates will browse your site on their phones. Ensure the structure is optimised for mobile users.
Use Call-to-Actions (CTAs):
Every page should have a clear next step for the user, such as “Browse Jobs” or “Get in Touch.”
Optimise for SEO:
Use descriptive headings (e.g., “Recruitment Agency in [Location]”).
Include keywords relevant to your agency and industry.
Plan for Scalability:
As your agency grows, you might need to add more pages (e.g., success stories, new sectors). Leave room for expansion.
Example Website Structure
Here’s an example of how your navigation menu might look:
Home
Jobs
[Industry-Specific Job Pages]
[Location-Specific Job Pages]
About
[Meet The Team]
[Team Bios]
Clients
[Case Studies or Testimonials]
[Services Breakdown]
Candidates
Contact
Upload a CV
Blog/Resources
Don’t forget you need pages for Terms and Conditions, Privacy and Cookie notices as well.
Before You Start Editing in the CMS
Sketch out your structure on paper or using a tool like Lucidchart or Figma.
Write out the content for each page (or use placeholders for now).
Review your structure from the perspective of both candidates and clients.
Once you have a clear plan, you’ll find editing in the CMS much smoother and faster. And remember, our team is here to help if you get stuck or need advice.
Need Help?
If you’d like assistance setting up your website or planning your structure, get in touch with our team. We can even do it for you!
Let’s build your best-in-class recruitment website!
